Wondering what content to publish for your Instagram TV videos? Looking for the latest ideas for your IGTV? Confused how to add IGTV to your brand promotion campaign? Well, worry, not! Here are some creative ideas you can steal to improve your brand’s visibility and win big.
Get started with an intro video
To get started with Instagram TV, craft a quick intro video to let your fans and followers know about you. Let them know who you are. What products or services are you offering? What can they expect to get on your channel? And why should they watch you?
If you fail to include these basic questions, it would be hard to drive followers to your channel. Your intro video should not be fancy or formal, integrate your entity in your content, and you are good to go. If you are still unsure how to record an intro video for you, use a good video maker like the one offered by InVideo.
Entice the audience with educational videos:
To take your business to the next level, post instructional content like tutorial videos, how-to videos, webinars, etc. to IGTV. Instructional videos are an informative way to introduce your products and services in the targeted market, and most interestingly, they don’t have an expiry date.
No matter what products or services you are offering, fitness classes, cooking shows, home decoration, makeup tutorials, dance classes, motivational speeches, relationship advice, or anything else, a 60-minute length format of IGTV allows you to build a video series of evergreen educational content.
Build your video series with recurring shows:
Watching daily soaps on televisions is an old trend now! Today’s youth are hooked with their digital devices. They love watching their favorite shows on mobile phones. Thus, you should share weekly or monthly content on IGTV to build a community on your Instagram account.
Here, consistency is the key because viewers love predictability. If you post content consistently, you will give your audience an excellent excuse to come back to you week after week or month after month, which will boost engagement and build community.
Hook up the audience with Q&A or interviews:
Interviews, clarify-your-queries, solve-your-setbacks, or Q&A sessions are a great way to engage with your audience. These types of videos provide valuable information to them. They can relate themselves with the discussion and feel that you are open to communication. Thus, you can quickly build belief and bond with your followers.
You can host an interview session with industry experts or record a Q&A segment by answering the relevant questions of your friends and followers asked on Facebook, Instagram, and other social media platforms. It is an easy yet impressive way to engage the audience. You can also create a teaser video for your Q&A to entice the audience, using an ad maker provided by InVideo.
Succeed with social proof:
Nothing can be more influential than customers sharing kind words for your brand, why they love your products. You can spotlight some of your loyal customers and share their success stories on your IGTV. If possible, invite them to be featured in your IGTV video and ask them to reveal their experience about your products or services. For instance, if you sell beauty products, invite your loyal customers to demonstrate how they use your products to keep their faces looking fresh and flawless.
Go new with old content:
IGTV is the perfect platform to repurpose your previously published content or recorded live streams and breathe a new life in it. It may require some editing as IGTV focuses on vertical videos, whereas YouTube, Facebook, and other popular video hosting platforms focus on horizontal videos. If you are not an expert at reusing the videos, you can help any professional help from online editing platforms like InVideo to do the job for you.
Exclusive videos to engage with your Instagram followers:
If you are not the kind of person who likes to repurpose the content or revamp the video, you should try something exclusively for your IGTV. Make an exclusive video that is specially designed for your Instagram followers. For instance, if you are a fitness freak who posts tutorials on YouTube, you can upload “day in a life” type of video on your IGTV channel. Such videos will showcase how your days go on, what routine you follow to stay fit, what your diet is, and so on. It will also be a great idea to let your fans know that being a public figure is not all about glitz and glamour.
Conclusion
Instagram’s latest feature of IGTV is a real game-changer for content creators who excel at creating long videos. If you are not sure how to stay updated on this latest video posting platform or wondering what content to publish on your channel, the above-described ideas will surely help you embark on IGTV and gain profits. Many businesses around the globe are already cashing in on these captivating ideas.
Just go ahead and get started; your followers are waiting for you!
